Run your furniture exports from project order to container on one platform
In furniture exporting, the sale is only the beginning: hotel projects with hundreds of lines, flat-pack part lists, orders that span multiple containers and constant deadline pressure all need managing together. Packing lists kept in spreadsheets and revisions buried in email turn into expensive surprises on loading day. Sighthem brings the furniture exporter's entire flow onto one platform, from dealer tracking and quoting to production work orders, package-pallet binding and container-by-container partial shipments.
New market, new dealer: find furniture buyers systematically
Furniture exporters grow through dealers, distributors and contract clients, and finding those buyers should not depend on fair season alone. Sighthem turns buyer discovery into a repeatable routine.
- Discover furniture importers, wholesalers and project companies in your target market, and confirm the purchasing decision maker's email with the verification service before you write
- Run segmented campaigns: one email series for dealer candidates, another for hotel and contract clients, with open and click tracking separating warm buyers from the rest
- Scan business cards at furniture fairs and let OCR create the lead automatically, so every stand conversation enters the pipeline tagged to that fair
- Talk over the official WhatsApp API and phone calls with live translation, keeping catalogue sharing and sample discussions on a single customer card
Hotel and residential projects: multi-line quotes, approved revisions
A contract furniture order carries hundreds of lines and keeps changing until signature. In Sighthem, quote to proforma to order is one flow, with a revision history and buyer approval built in.
- Build the multi-line quote with product, quantity, unit price and Incoterm, then convert it to a proforma and an order without retyping a single line
- Capture buyer approval through the system, so the revision the project client approved is the binding version and the full revision history stays on record
- Work in multiple currencies, keeping amounts consistent across documents even when the quote is in one currency and freight in another
- Route critical steps through the approval hub, so a discount or revision above your threshold cannot move forward without a manager's sign-off
From package to container: a packing list that is right piece by piece
Furniture ships flat-packed: one wardrobe travels in several boxes, and the buyer wants to know which part sits in which box. Sighthem binds packages and pallets to the shipment, so the packing list mirrors the physical load.
- Bind every package and pallet on the shipment to the system, so the packing list shows line by line which product travels in which package
- Give flat-pack orders part-level clarity: when the buyer opens the container, the document tells them which box holds which component
- Reserve stock against the order, so finished goods do not drift to another order and loading day brings no missing-box surprises
- Import your existing product and stock lists from Excel and bring the warehouse into the system quickly
Production work orders, BOM and deadlines: load on the date you promised
Project deadlines are won or lost on the factory floor. Sighthem links work orders to sales orders, so sales, planning and production all look at the same dates.
- Open production work orders from the order itself, keeping it clear which work order covers which order line
- Define the bill of materials (BOM) with panels, hardware and packaging components, so material requirements are clear before production starts
- Run production through an approval flow, so a work order cannot hit the floor before passing the checkpoints you define, even under deadline pressure
- Record quality control (QC) before shipment, issuing a conformity certificate for passing batches and a non-conformity report when a batch fails
Container by container: partial shipments, customs and incentives
A large project order rarely fits into a single container. Sighthem manages partial shipments per container and keeps the customs and incentive side attached to each one.
- Ship a single order container by container, tracking line by line how much of each item went on each partial shipment
- Track forwarders and demurrage: see which container is with which forwarder and when free time runs out, all on one screen
- Keep the GTIP code on the product card, link declarations to shipments, and collect the VAT refund file attached to the export transaction
- If you use imported inputs such as veneers, hardware or mechanisms, track inward processing (DIIB) inputs, offsets and commitment closure in the system
COMMERCIAL INVOICE, letters of credit and reports: the paperwork stays in order
The final stretch is documents and visibility. Sighthem produces the invoice from order data and reports the whole operation, from dealer performance to production output.
- Generate the COMMERCIAL INVOICE for exports from order data, and issue GIB-compliant UBL-TR e-invoices for domestic project work; the system works with your existing e-invoice integrator
- On L/C-backed project deals, get alerts for latest shipment and presentation dates, keep the document set (bill of lading, packing list, certificate of origin, insurance) tied to the shipment, and let AI-assisted L/C reading summarize the terms
- Build order, shipment, production and lead reports with the column picker and download them to Excel, ready for the management meeting
- Use role-based permissions so sales handles dealers, planning sees production and the warehouse runs shipments, with notifications on critical steps and a TR+EN interface for overseas offices
Structure your dealer and distributor pipeline by country, and keep each dealer on its own customer card with activity and order history. When you weigh a new market, the data on which country's dealers order how often is already in front of you.
When package-pallet binding and the packing list come from a single source, loading day stops being a scramble of handwritten lists and box counting at the container door. The document the buyer receives matches the physical load one to one, so there is no missing-part dispute on arrival.
Tracking partial shipments in spreadsheets is how projects end in shipped-short or shipped-over disputes. Record every container's lines in the system and watch demurrage free time, because every idle day a container waits at the port turns directly into cost.
Frequently Asked Questions
What separates a furniture export CRM from a generic CRM?
A generic CRM stops at tracking customers and opportunities; in furniture exporting the real workload starts after that. Sighthem manages the multi-line project order, the production work order, package-pallet binding, container-based partial shipments and the packing list inside the same flow. The dealer network, fair leads and letter of credit tracking live on the same platform, so data is never copied between tools.
How do I manage revisions on an order with hundreds of lines, like a hotel project?
Quote, proforma and order are a single flow in Sighthem, and every change is written to the revision history. You capture buyer approval through the system, so the version the project client approved stays binding and there is no argument about which version was signed off. You can also route discounts or revisions above your threshold through the approval hub, so they cannot move forward without a manager's sign-off.
Can I ship one order across multiple containers?
Yes, partial shipment is standard in Sighthem. You ship a single order container by container and track line by line how much of each item went on each shipment. Every shipment gets its own packing list and COMMERCIAL INVOICE generated from order data, and at the end of the project the system tells you exactly what has shipped and what remains.
Does the packing list show which part is in which box?
Yes. Every package and pallet on the shipment is bound to the system, and the packing list shows line by line which product travels in which package. For flat-pack furniture this clarity is critical: when the buyer opens the container, the document tells them which box holds which component. Because the document is generated from the actual load, the mismatch risk of handwritten lists disappears.
How do I track my dealer and distributor network?
Each dealer lives on its own customer card, where activities, notes, correspondence and order history accumulate. You structure the pipeline along country, sector and product axes and see how dealers in each market perform. The campaign module sends segmented email series to dealers, the official WhatsApp API keeps conversations on the same card, and lead reports can be downloaded to Excel.
Can the sales side see production deadlines?
Yes. Production work orders are opened from the sales order, and which work order covers which line stays linked, so sales, planning and production look at the same data. Work orders pass through an approval flow, and quality control (QC) is recorded before shipment. Notifications alert the team on critical steps, so you see a deadline risk at the work order stage, not in loading week.
Run your furniture exports from the project quote to the last container on one platform. Try Sighthem free for 14 days on the PRO plan, no card required.
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