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The bulk email software that reaches your foreign trade buyers

Sighthem's campaign module brings the exporter's job of turning a cold list into a real opportunity into a single flow. Segment buyers by market, sector and product interest, send bulk email to verified addresses, and see opens and clicks in numbers. Every engaged contact becomes a warm lead automatically and continues in the same system, from proforma through shipment and collection.

Segmented bulk email: same product, different message per market

In foreign trade a single mass message does not work; the same product reaches different buyers with different needs in different markets. Sighthem's campaign module splits your list into meaningful groups and sends the right message in bulk to each one.

  • Segment buyers by market, sector, product interest and pipeline stage, sending each group the offer that fits it
  • Reach hundreds of people in one campaign, while tailoring the message to the language and need of the segment
  • See which segment opens and replies more, and build the next campaign on the group that wins
  • Keep the full send history on the related customer card, so you never lose which message went to which buyer and when

Open and click tracking: see in numbers who is genuinely interested

Sending bulk email tells you nothing on its own; the real value is knowing who opened and what they clicked. Sighthem makes every send measurable, so you follow up on data rather than a guess.

  • Track open and click rates on every campaign, separating the genuinely interested buyer from a cold list
  • See which buyer clicked which link, turning product or catalog interest into a concrete signal
  • Surface the people who opened and clicked, pointing your sales team's time at warm contacts
  • Read campaign performance by market and product, clearly seeing which message lands in which market

Turn interest into a lead: let an opened email become a sales opportunity

If a buyer opened your campaign and clicked a link, this is no longer a cold name. Sighthem ties that interest into the sales flow before it is lost, so the campaign turns into a real opportunity.

  • Turn an engaged contact into a warm lead automatically, handing the opened email to sales at the right moment
  • Link the lead to a proforma with one click, without retyping the information gathered during the campaign
  • Record which campaign each contact came from, measuring which message truly turns into a customer
  • Move the new lead forward on the pipeline, keeping it in one flow from first touch through quote and order

Clean list with email discovery and verification: stop sending to dead addresses

Even the best campaign fails on a dirty list; invalid addresses burn deliverability and your sender reputation. Sighthem's email discovery and verification service cleans your list before you send.

  • Discover the decision-maker's email from the company domain, adding it straight to the list instead of hunting one by one
  • Verify every address before sending, getting a warning before you hit invalid and risky inboxes
  • Lower the hard-bounce rate from the start, protecting campaign deliverability and your sender reputation
  • Attach the verified address straight to the related lead and customer card, with no manual copying

One card, one history: the campaign never detaches from the CRM

For most products bulk email lives in a separate tool and detaches from the customer record. In Sighthem the campaign sits in the same place as the CRM, so every touch stands alongside the buyer's full history.

  • Store every sent campaign on the related customer and lead card, merging email, calls and messages into one history
  • See all touches that went to the same buyer, sequencing the campaign consistently with calls and WhatsApp
  • Track how many campaigns each buyer received, preventing over-sending and repeated messages
  • Keep data within a single workspace, preserving tenant isolation so nothing leaks across workspaces

From campaign to shipment: bulk email is the first link of the trade flow

Bulk email creates no value alone; the campaign you send has to turn into a quote, an order and collection. In Sighthem the campaign is the first step of the foreign trade operation and moves on without re-entering data.

  • Move a lead from the campaign into the proforma, order and shipment flow in the same system, without retyping at each stage
  • See which campaign truly turns into a winning customer in market- and product-based reports
  • Open the campaign and lead pool to your sales team with stackable permissions, controlling who sees which buyer
  • Keep every stage from first touch through L/C, customs and invoicing on one platform, without switching tools
TIP

Segment the campaign by market, sector and product interest rather than sending a single mass message. In foreign trade the same product reaches different buyers with different needs in different markets; segmented sending raises both open rate and reply quality noticeably.

WHAT TO EXPECT

When you verify the list before sending, the hard-bounce rate drops and your sender reputation is protected. That means the campaign reaches more real inboxes, open tracking reads cleaner, and the first replies from a cold list increase.

CAUTION

If you do not follow the open and click signal, your hottest buyer gets lost in a cold list. When a contact opens the campaign and clicks a link, failing to turn it into a warm lead and follow up the same day lets a competitor reach out before you do.

Frequently Asked Questions

What exactly does bulk email software do?

Sighthem's campaign module lets you segment buyers by market, sector and product interest, send bulk email to verified addresses, track opens and clicks, and turn an engaged contact into a warm lead. The full send history stays on the related customer card; a lead from the campaign continues in the same system through proforma, shipment and collection.

Can I really see opens and clicks?

Yes. You track open and click rates on every campaign and see which buyer clicked which link. This separates the genuinely interested buyer from a cold list and points your sales team's time at warm contacts. You can read performance by market and product and build the next campaign on the group that wins.

How do you make sure my list is clean?

Sighthem's email discovery and verification service discovers the decision-maker's address from the company domain and confirms its validity before you send. You get a warning before hitting invalid and risky inboxes, so the hard-bounce rate drops and your sender reputation is protected. The verified address is attached straight to the related lead and customer card.

Does an interested buyer turn into a lead automatically?

Yes. A contact who opens your campaign and clicks a link turns into a warm lead automatically and is handed to sales at the right moment. You link the lead to a proforma with one click, without retyping the information from the campaign. Each contact records which campaign it came from, so you measure which message truly turns into a customer.

Does the campaign run in a separate tool from the CRM?

No. In Sighthem the campaign sits in the same place as the CRM. Every sent campaign is stored on the related customer and lead card; email, calls and WhatsApp messages merge into one history. You see all touches that went to the same buyer, prevent over-sending, and keep data within a single workspace with tenant isolation.

Do I need to give card details to get started?

No. You can try Sighthem free for 14 days on the PRO plan, with no card required. During this time you can test segmented bulk email, open and click tracking, email verification and the turn-into-a-lead flow with your real data, and connect your bulk email process to your foreign trade operation.

Next step

Connect bulk email to your foreign trade operation: segment buyers, send to a verified list, track opens and clicks, turn interest into leads. Try Sighthem free for 14 days on the PRO plan, no card required.

Start a 14-day PRO trial · Export CRM · Best foreign trade software · See pricing
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